We are a team of professionals specialized in the creation and strategic management of brand value, through design and visual communication.
PORTFOLIO
MODOAD STUDIOS
Branding / art direction / graphic design
INTOWN GUIDES
Brand strategy / branding / web design
NEOBUILD
Branding / art direction / graphic design
ABOUT US
Panacroma is a creative group committed to change, that engages every design project with passion and personality. We understand the needs and challenges that brands face nowadays, for this reason, we offer complete visual communication solutions that create opportunities, produce profound changes and enhance brand and business strategies.
EXPERIENCE
We help build brand equity
An effective design strategy adds value to the business and establishes a loyalty relationship with the consumer, it becomes the spearhead of progressive and profound evolution at all levels of the company. We believe in the power of brands and understand design as a powerful transformation tool.
APPROACH
DEPTH
We do not lay on the surface of the design challenge, we build brand systems and communication strategies that produce high impact transformations with deep, lasting and measurable consequences.
PULL
Design adds value and prominence, it becomes the catalyst for comprehensive and progressive brand transformation at all levels. We believe in the power of brand and design strategies to make change happen.
TRANSFORMATION
Design thinking, as a problem solving method, transforms the world around us. We conceive synergistic and interdisciplinary strategies that have a direct impact on corporate identity and brand experience.
SIGNIFICANCE
Without a story, there is no experience. Good design speaks the truth, and it does so in a convincing way. We conceive solid communication strategies that become baselines for a dialogic brand discourse. These strategies, concentrated as an organic whole, enable a significant and transcendent brand experience.
COLLABORATION
In each of our projects, we prefer not to talk about stakeholders, but rather do so about strategic partners. We have a synergistic and collaborative approach to our work, which takes into account the specific role of each individual key player, and also the link established with them at every stage in the evolution and life of the brand.
INNOVATION
Innovation is for us a goal in itself. We design creative solutions to each challenge in an interdisciplinary, horizontal, experimental way, to build brand value steadily and with a long-term perspective.
TEAM
IGNACIO VEIGA
EXECUTIVE DIRECTOR
Graphic Designer and Illustrator, specialized in Corporate Identity and Master in Marketing and Communication. His passion for design adds to the depth and analytical precision of his approach to create value and innovate and empower the brands with which he collaborates. His unique combination of projective and analytical thinking is put to the service of brand strategies that are both creative and groundbreaking.
ELIANA BELÉN LOVARVO
CREATIVE DIRECTOR
Graphic Designer and Typography specialist, Eliana has developed her professional career in the strategic communication and consultancy fields. She focuses on the creation of new media and communication campaigns. She is proactive and organized. In recent years she has managed to conduct successful design and communication strategies, focusing on internal and corporate communication.
