Intown Guides is a unique value proposition in the region, a powerful multimedia tool for global travelers which combines an online platform with an audio guide and a map displaying the main tourist attractions in the city.
We were summoned to create the brand image from scratch, to leverage the launch of the company. With this goal in mind, we took inspiration from two concepts, optical fiber and public transport maps. Both elements have one thing in common: they are intelligent and high-speed systems, through which information and people move, and are synonymous with the urban universe and communication technologies.
This project helped to lay the foundations for a strong brand, pushing the business forward synergistically in its initial stage, as well as ensuring an effective communication management, sustainable over time and focused on the long term.
Brand strategy / branding / art direction / web design