Rubicon is a HR consultancy firm that focuses on talent enhancement services to offer the best-in-class solutions. Its professional network has been partnering with local and global organizations to meet each client’s needs and goals.
They believe that the greatest asset to every successful business is its people, as their impact extends across the entire value chain, this is why they strive to transform the organizations they work with into the next level, and, as a result, profitability improves, people performance raises and the overall organizational culture becomes more powerful.
We were summoned in the initial stage to help launch the brand, and worked closely together with the company leaders to develop a visual identity to represent their style and particular approach. The final result, was a functional and effective brand, a compelling communication vehicle for their business, that ensures a solid future outlook.
Branding / art direction / graphic design