Gen Técnico is an initiative by Ternium Siderar which aims to collaborate with public technical schools to improve the education level of their students. The program works on three key areas: strengthening the students’ training, updating and teacher training, and improvement of infrastructure and school equipment.
As part of this initiative, we developed the design of a brochure specially oriented to decision makers and opinion leaders in the education sector, with the aim of raising awareness and improving the overall perception of the program as a whole.
We developed the design of a triptych respecting the brand guidelines, but innovating from the graphic point of view to enhance the core message and paying special attention to photography.
Art direction / editorial design / graphic design