Vinosophia is a new concept in wine and spirits online sales. Its main value proposition is to offer a truly unique and personalized shopping experience, completely focused on the end user.
A deep knowledge of the category and the channel is the brand’s differential, that is why we focused on capitalizing this asset in terms of visual identity. Each element of the graphic universe is aligned with this core concept and translates into a refined and delicate graphic system, but with a young and playful twist.
We worked on a comprehensive corporate image development, covering every aspect of visual communication. It is, in fact, a design a strategy fully aligned with the business goals, that ensures that the main brand promise is attested in each medium.
August 2012
Branding / art direction / graphic design / web design